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Marketing Communications Specialist

Links Global has a great opportunity for a junior to mid-level marketing communication specialist who will be responsible for marketing bank products to U.S. small business exporters. The position is salary/wage based.

Key Role and Responsibilities:

  • Conduct an analysis of client digital outreach operations and develop recommendations to increase efficiency and effectiveness
  • Plan marketing and branding objectives and strategies and develop messages
  • Analyze market trends and recommend changes to marketing and business development strategies based on analysis and feedback.
  • Oversee creation and delivery of press releases, advertisements, and other marketing materials including client website content with the goal to reach U.S. small businesses
  • Ensure brand messages are consistent.
  • Oversee and coordinate with multimedia team to develop online tools including financial calculators and question wizards
  • Oversee and develop a small business micro website that fits within the clients site
  • Manage the development of marketing and training videos
  • Directly market bank products and services through social media, telephone calls, email, group presentations, and more to U.S. small business exporters
  • Direct and conduct other marketing efforts and campaigns via online trade publications in order to generate leads
  • Gather and analyze customer insight.
  • Engage other organizations within the community.
  • Support company business growth

Requirements

  • Minimum associates degree, BS/BA or advance degree in marketing, sales, communications, or relevant business field preferred
  • Minimum three years of similar marketing experience with proven results
  • Extravert personality, persistence in marketing, making calls, and conducting outreach
  • Social media and digital skills
  • Goal-driven personality
  • Great interpersonal and group communication skills
  • Experience with banking products and U.S. import/export businesses a plus

Other

Wage/salary based on experience

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